The identity stands for the vision and values of Richtek -
to be the leader in the area of power management. This new vision is accompanied with a trustworthy solid logo. The deep blue captures a serious, corporate and technological look, while the wide letterforms enhances a bolder, more stable image. The logo reflects Richtek's determination and emphasis on qualities such as power and leadership.

The slogan " your power partner. " is a bold statement that communicates the meaning and relevance of Richtek's brand - to be the leader in power management. The goal is to OWN the message " your power partner. " and to make it a foundation of our corporate branding promotion.

Richtek's new CIS (Corporate Identity System) has been officially launched in January 2007. All rights of Richtek's trademark and CIS are reserved. For the fair use or copy of Richtek's trademark and CIS please follow Richtek's Branding Quickguide.